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string(1378) "Este es un libro que se trata la región de Tequila desde el siglo XVI hasta entrado el siglo XX. El objetivo es abordar a sus personajes y ámbitos sociales. Para contextualizar nuestro propósito, tratamos la formación de su mundo regional con dos subregiones iniciales, la panochera de Tequila y la mezcalera de Amatitán, ámbitos que se unieron en el último tercio del siglo XVIII cuando la actividad productiva predominante, la mezcalera, prevaleció sobre la panochera para convertir todo el universo en una sola región se conocería posteriormente como la región tequilera del centro de Jalisco.
En los tres capítulos preliminares describimos el incipiente mundo tequileño, para de ahí tratar un hecho importante para la producción y comercialización del vino mezcal: el establecimiento de un estanco que legitimó su existencia para luego empezar a relatar la formación de la vilal de Torre de Argas de Ulloa, asentamiento español en el pueblo de indios de Tequila que fue definitorio para la configuración espacial de las futuras fábricas de aguardiente de mezcal. Finalmente, presentamos a los personajes cuya historia nos interesa relatar. Nos referímos a aquellos que florecieron en el siglo XVIII estableciendo dinastías familiares, valiéndose de alianzas matrimoniales, como las ocurridas entre los Cuervo, los Martínez y los Flores.
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