Respuesta estratégica de la Mipyme ante la crisis de la Covid-19: un estudio de casos modular

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Este libro analiza la respuesta estratégica de la MIPyMe ante el nuevo entorno institucional el resultado de la pandemia causada por la COVID-19  y la recesión económica consecuente. Se abord cómo las características de este tipo de empresas afectan su comportamiento estratégico ante una crisis para mantener el modelo de negocio seguido, suspender su actividad (al menos temporalmente), o transitar a formas innovadoras más intensivas en el uso de la tecnología. Se busca contribuir al debate de alternativas para propiciar la recuperación de la economía en el escenario pos-pandémico en México.
Los hallazgos que se presentan son resultado del proyecto "Respuesta Adaptativa de la PyME ante el cambio institucional" del CA-UDG-503 "Estudios sobre la PYME". El libro incluye el análisis de 15 casos de empresas mexicanas elaborados por estudiantes de la Maestría en Negocios y Estudios Económicos (PNPC). Esta obra fue posible gracias al apoyo del CONACyT y la Universidad de Guadalajara, a través de la División de Economía y Sociedad de recursos recurrentes de la Plataforma Economía de Jalisco COVID-19, del CUCEA.
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Profesor Investigador Titular C de la Universidad de Guadalajara (México), reconocimiento Doctor Cum Laude en Ciencias Económicas de la Empresa por la Universidad Autónoma de Barcelona. Investigador Nacional Nivel II. Líneas de investigación: Determinantes del desempeño de la Pyme y La investigación de estudios de caso en Gestión. Ha sido responsable de proyectos de investigación financiados por el CONACYT, coordinador de programas de maestría y doctorado y miembro de consejos editoriales nacionales e internacionales.
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Dirección: Periférico Norte N° 799. Núcleo Universitario Los Belenes, Zapopan, Jalisco
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Dirección: Periférico Norte N° 799. Núcleo Universitario Los Belenes, Zapopan, Jalisco
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