Argumentar en TikTok

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Este análisis crucial examina el papel de TikTok como una esfera pública virtual en la articulación y debate de las protestas feministas del 8 de marzo (8M) en México. La investigación se adentra en las dinámicas de argumentación cotidiana y conflicto discursivo que emergen en la plataforma, donde las voces feministas y antifeministas colisionan. Explora cómo el algoritmo, el anonimato y el formato de video corto de TikTok condicionan las estrategias comunicativas de los usuarios. El estudio ofrece herramientas clave para comprender la polarización y la negociación de significados en torno a un movimiento social masivo, evidenciando las particularidades de la opinión pública digitalizada en un entorno de entretenimiento.
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Resumen 
Introducción 
Capítulo 1. TikTok: escenario digital del 8M 
1.1 Expresar con los pulgares: redes sociales e Internet 
1.2 ¿Una esfera pública virtual en TikTok? 
1.3 Particularidades de TikTok
1.4 TikTok, (anti)feminismo y argumentación 
Capítulo 2. Cartografía de la interacción (anti)feminista 
2.1 Interacciones comunicativas en entornos digitales
2.2 Interacciones comunicativas en contextos no digitales 
Capítulo 3. Claves teóricas y metodológicas 
3.1 ¿Cómo mirar la argumentación en TikTok? 
3.2 Estrategia metodológica 
Capítulo 4. (Des)encuentros: movimientos y estilos de la argumentación en TikTok 
4.1 Generalidades de los movimientos argumentativos 
4.2 Conversaciones y estilos argumentativos
Conclusiones. Lógicas de la argumentación digital: el 8M en TikTok 
¿Cómo entender la argumentación en TikTok? 
¿TikTok genera formas de argumentar? 
Límites, alcances y posibles líneas para futuras investigaciones 
Anexos
Bibliografía
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