Deliciosas recetas de branding para marcas irresistibles

Opciones de compra

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Te invitamos a nuestra cocina para descubrir las deliciosas recetas de branding para crear marcas irresistibles. Este libro es una travesía única que fusiona el arte culinario con la ciencia del branding. Al igual que en la cocina, donde cada ingrediente se elige con precisión, en el branding seleccionamos estrategias y acciones que dan vida a marcas memorables y duraderas. Descubre los secretos del branding a través de 9 lecciones especializadas, siguiendo un método efectivo que te llevará paso a paso al éxito, con 10 etapas estratégicas cruciales para el desarrollo de tu marca, utilizando 40 herramientas esenciales para tu proyecto, aprendiendo de 20 profesionales invitados que compartirán su experiencia, enriqueciendo tu visión con perspectivas y opiniones globales de 7 países. Con el extraordinario prólogo de Andy Stallman, “Mr. Branding”, el autor más reconocido e influyente a nivel internacional. Cada página es una receta, lista para seguir, adaptar y perfeccionar, convirtiendo el aprendizaje en una experiencia tan placentera como enriquecedora.
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Prólogo
Nos metimos hasta la cocina
Leyendas del branding y la cocina
¿Esto con qué se come?
Cocción a fuego lento
Lecciones
Etapas
Apéndices

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