Marca, envase y embalaje para pymes

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Capítulo 1. La marca
Capítulo 2. Envases y embalaje
Capítulo 3. Pymes en México
Capítulo 4. Ejemplos de éxito
Bibliografía
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Diseñador Industrial por la Universidad de Guadalajara. Maestría en Diseño y Desarrollo de Productos por la Universidad de Guadalajara. Doctorado en Ciencia e Ingeniería de los Materiales por la Universidad Politécnica de Cataluña.
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